Website Usability Consulting Services
The real test of a website is how easy it is for your customers to use.
Appeal to a broader base of customers with a well designed website
Have you ever been to a website that starts of with some flashy image and blaring music? So you click “skip intro” and head to the home page and find more flashy images and some random words that don’t really mean anything to you? I’ve had that experience several times. It’s kind of embarrassing. I was left thinking do other people get it? Am I just am missing out on something obvious?
Online sales affect offline sales
How do you make your website usable?
The Test of a Great Website
The mark of any great website is not great graphics or fancy design. Each one of the potential customers or browsers that visit your website have varying degrees of computer skills and Internet knowledge. If customers can’t quickly understand your website, they’ll leave and never come back. Your customer’s needs, previous experiences and backgrounds must come into play.
A website that is easy to understand translates into satisfied browsers that become repeat customers, both online and offline. A usable website converts visitors to you website into customers. It’s a proven fact that customers that have good experiences on your website are far more likely to buy from your brick and mortar business. If they buy from you online, it’s easy to sell them offline. Why “cold call” when you can do business with people that know who you are?
Online sales affect offline sales
If the website is unfocused and unclear, people won’t waste their time there. Here is the real problem. 70% of consumers who have a difficult time on your website will not deal with your organization offline. That means they won’t phone you, go into your storefront, nor will they give you one penny of their hard earned dollars. And there’s more, that number is expected to rise as more and more people become Internet savvy and realize that if an organization is difficult to understand online, they are probably difficult to deal with offline.
The real value of usability is how it translates to your company’s offline image. A good web site says that your company is keeping up with current trends in the market. Your usable website will add value to your company by improving brand awareness.
How do you make your website usable?
The main challenge is that most website designers are focused on making your website look pretty with graphics. Some website designers design to impress themselves or their colleagues in the industry.
But what you really need to do, is design your website with your customers in mind. Impress your customers. Make it easy for the customer to navigate. Make it efficient for your customers to complete their transactions. And make your information clear.
I guarantee you that if you empathize with your customers and show that you understand their needs and use the technologies that they are familiar with, you will increase sales. Consumers will find what they want easily and then complete the action that you want them to do on your website. Just imagine:
- Customers quickly completing more tasks on your website
- Customers learning about your product quickly and easily
- No more disoriented customers
- Fewer errors in filling out terms of forms
- No more abandoned shopping carts
- Better visitor to customer conversion rates
- Increased customers repeat visits
- Increased revenue
- More satisfied customers that lead to a better brand identity for your company
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